Liv Cycling

Rail Helmet

Role: Creative Director / Art Direction / Designer


The goal of this product video was to not only launch Liv’s all-new Rail Mips Helmet but to also showcase that riding is a conduit to connection. This is not a typical shredit intercut with studio product shots. Instead, using motion design, our aim was to create a visually striking piece that conveys the essential information about Liv’s Rail helmet, as well as highlighting a community of women riders, the joy of connection with each other and the trail.

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Edit & Motion Design: Juicy Studios
Filmer: Colleen Gentemann
Photography: Laura Santos